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New Product Launch Roadshow

The roadshow brief

A complete end to end solution to incentivise customers and their partners to attend! And then to deliver the experience at  the launch which must include:

  • Appealing format suitable for the mixed audience
  • Attractive, accessible venues
  • Technical support to showcase new products and enable live presentations
  • Great incentives to attend
  • Complete support and delivery of all the elements required
  • Objectives led measurement of KPIs

Appealing event to draw attendance

Full production and management

Tailored to target KPIs


What did we create?

Delivered at 21 venues across the UK over a 3-month period the roadshow solution comprised of a Fun Casino evening, 2 course hot buffet dinner and short seated presentation given by BAXI Directors.  An informal open bar drinks reception began the evening in one open area which housed all dinner tables, boiler display stands, bar, casino tables and AV set.

  • Venue sourcing and management
  • On site event management
  • Invitations, Registrations and Badging
  • AV set
  • Exhibition stands
  • His and Hers Gift bags
  • Travel Prizes

On the night

This product launch for our client’s new boiler range and loyalty scheme meant that existing and new customers would need to be incentivised to attend. Guests were boiler installers and their partners, so the live event had to be appealing and also allow sales networking.

Guests were sent a hard copy invitation which included a personal casino chip printed with a prize draw number – this went into a prize draw on the evening to win champagne, a brand-new boiler and a 5* weekend for 2 in Barcelona. To round off the experience, goody bags were given at the end of the evening containing product literature, branded giveaways and male/female personal gifts.





Product Launch picture gallery

Click on the gallery to the right to see more pictures from throughout the event!

BAXI , [5] star rating

“Exceeded all targets we set for existing and new customer attendance, loyalty scheme sign up, and the overall customer experience of the event was rated at 4.7 out of 5.”