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Holdcroft 60th Anniversary Showroom Showcase Event

On 17 April 2026, Holdcroft (Hanley in Stoke-on-Trent) partnered with KDM Events to deliver a memorable Showroom Showcase event celebrating an impressive milestone – 60 years in business. Bringing together 80 guests, including valued customers, business contacts and prospective clients, the event was designed to celebrate the company’s rich heritage while showcasing its modern facilities and future ambitions.

As leading corporate event organisers, KDM Events was appointed to plan, manage and deliver the celebration from concept through to execution. Our team provided a complete event solution, incorporating audiovisual production, promotional materials, venue styling, refreshments and on-site event management to ensure a professional and engaging guest experience.

 

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Creating a Warm and Welcoming Atmosphere

When planning a milestone celebration, creating the right environment is essential. The event was hosted within Holdcroft’s impressive showroom, a bright and contemporary space that provided the perfect backdrop for an informal yet professional gathering.

Working closely with the Holdcroft team, KDM Events developed bespoke promotional materials designed to align with the company’s branding and anniversary messaging. These materials were displayed throughout the venue, helping to reinforce the occasion while guiding guests through the event experience.

The showroom itself was carefully configured to accommodate presentations, networking opportunities and guest interaction. A dedicated staging area created a focal point for speeches and announcements, while the surrounding vehicle displays allowed guests to explore the facility and experience the Holdcroft brand first-hand.

Encouraging Networking and Engagement

A key objective of the event was to bring together past, present and future customers in a relaxed environment that encouraged conversation and relationship building. To support this, poseur tables dressed with stylish black Lycra covers were positioned throughout the showroom, creating informal networking spaces where guests could connect with colleagues, members of the Holdcroft team and fellow attendees.

Refreshments were served throughout the event, including hot drinks and a celebratory champagne reception, helping to create a welcoming atmosphere.

KDM Events’ experienced event staff were on hand throughout the day to coordinate logistics, support speakers with AV and ensure the event ran seamlessly. Their professional approach allowed the Holdcroft team to focus on engaging with guests and celebrating this important business milestone.

Event Package Included

KDM Events provided a comprehensive event package including:

  • LED Screen (2.5m x 1.5m)
  • Professional PA System
  • Live Event Staff
  • Four easels with Foamex boards for promotional materials
  • Four 20cm stage blocks and stage curtain
  • Five poseur tables with black Lycra covers
  • Refreshments including hot drinks and champagne
  • Event logistics and on-site coordination
  • Promotional material design and management
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Supporting Clients with Specialist Corporate Events

One of the advantages of working with experienced corporate event organisers is the ability to transform existing business premises into engaging event spaces. Rather than sourcing an external venue, this event was hosted directly within Holdcroft’s dealership showroom, creating a unique and authentic setting that reflected the company’s identity.

The modern showroom offered a bright, welcoming environment where guests could celebrate Holdcroft’s 60-year journey while enjoying guided tours of the facility and viewing a selection of vehicles on display. The event successfully combined celebration, customer engagement and brand promotion, delivering value for both the business and its guests.

 

 

Why Work with Corporate Event Organisers?

Partnering with professional corporate event organisers enables businesses to focus on their objectives while experts manage the planning, logistics and delivery of the event. From supplier management and production services to guest experience and on-site coordination, experienced event professionals ensure every detail is delivered to the highest standard.

At KDM Events, we are passionate about creating great corporate experiences that bring brands, people and business objectives together. As trusted corporate event organisers, we deliver tailored event solutions that help organisations celebrate milestones, strengthen relationships and leave lasting impressions on their audiences.

Chat to our team about corporate events