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A conference is an event where a number of people come together to discuss a particular subject or share information. Conferences can last for one day, or be held over several days, depending on the size and scope of the event. Common types of conferences include:
Conferences can vary in terms of their structure & size depending on their purpose. For example, in business conferences the itinerary of events may be made up of speeches from influential individuals within the business (such as CEO’s and Directors), motivational speakers, and business updates from departments within the organisation. There may also be breakout sessions, where smaller groups come together to take part in team building activities or workshops.
Conferences can vary in size, however they do tend to be bigger than workshops or seminars. In some cases, certain conferences can attract thousands of delegates worldwide. In others, they may only be made up of employees from a single business.
Business conferences are a fantastic way to bring groups of people together who otherwise would work apart, especially if they are part of the same organisation. For businesses with offices or shops nationwide, a conference allows you to bring everyone together and communicate business updates, new products, future plans and structural changes. Conferences can also be used as an opportunity to boost morale, promote team building, incentivise, and recognise and reward individuals for their achievements.
An academic conference is an event where researchers present their work and findings in a particular field to their peers. These types of events are necessary to allow for professionals to connect, discuss issues and share information. Usually, these types of conferences centre around one core theme or section of academia to allow for more focused sharing of information.
While trade shows offer the opportunity for businesses to showcase their products to customers, trade conferences are more geared towards the exchange of information and education of attendees. In these types of events, individuals come together who have a shared interest, or investment, in a certain area and take part in discussions and talks with other professionals. Again, trade conferences will generally revolve around a core theme, with talks and workshops reflecting these themes throughout the course of the event.
What is the purpose of a conference?
From the above explanations it’s not hard to infer that the purpose of a conference is to share information on a large scale while entertaining your audience. No matter what it is you need to communicate, it is much easier to do so when all your delegates are in one place. And not just on a practical level either. A conference organised with creativity and innovation in mind can be highly effective in its purpose. What’s more, they offer a fabulous opportunity to recognise and reward a workforce or even give like-minded people the opportunity to network and share ideas.
For over 25 years, the team at KDM Events has forged a strong reputation for conference planning and production. No matter the size of your guest list, goals or budget, we have the knowledge, experience and creative flair to help you plan and deliver a conference that excites and informs.
From strategy and theme development, to supplier management and post event measurement, we can support you in covering all the bases needed for conferences that go without a hitch. To find out more, contact us today to talk about all things conference management!