Point S Celebrates the Fourth of July – Case Study

KDM transformed a Grade II conference centre in the heart of the Warwickshire countryside into the setting for a Fourth of July corporate party, ensuring the perfect balance between business networking and having fun.

About our client: Point S is well on its way to becoming one of the automotive sector’s go-to brands for tyres – favoured by consumers and fleet operators alike.  Over its forty-year history the company has become established as one of Europe’s leading suppliers of tyres, wheels and car service with an ever-increasing global footprint.  In just five years, over 200 independently-owned centres have joined its UK network, benefitting from the brand’s values and commitment to customer service.

point s logo
The Brief: With a network of independent service centres that spans the country, opportunities for relationship-building are taken seriously and Point S places great value on the annual summer party organised for the company’s staff and partners.

Raising the star-spangled banner
The party date was set for July 4th, making the theme of Independence Day an easy choice, and the chosen venue was dedicated conference centre Ashorne Hill in Warwickshire.  But when it came to making the Stars and Stripes event really come to life, the venue’s manager suggested that Point S should consult a professional event organiser. Enter KDM.

Delighting the guests
We overlayed the Fourth of July theming through of all the venue’s event areas – Bar, Restaurant and Foyer – with customised  table dressings, painted backdrops and giant props such as Stars and Stripes flags.  KDM provided indoor and outdoor themed games and entertainers, including a caricaturist who delighted the guests with his impromptu sketches.

To help the 130 guests recognise staff, both from Point S HQ and the event’s sponsor, Apollo, KDM’s graphics department designed bespoke ‘Wanted’ posters showing photos of key individuals. These  were displayed around the venue.  To maintain the American theming throughout the event, we sourced contemporary country music and created a play list.  With the partying in full flow,  a country band and disco provided live entertainment until 1.00am.

Client feedback
Sam Simpson from Point S, who was responsible for the event said: “Right from the start KDM were great to work with, Garry was great and had everything organised and all the guys with him were so lovely and helpful and did a great job.  Also, Clive the Caricaturist was fantastic and he mingled round with people early on which went down really well. It was excellent and the props etc. were great.  I can’t wait now for our next one and I will definitely be contacting you again.”

Wanted poster


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