Stock Car Racing

The marketing team from one of the country’s leading office stationary suppliers were tasked with organising a two-day incentive for their top performing sales staff. The brief included the venue, leisure activities, an overnight stay and a full day of competitive outdoor activities and they needed us to do it all.

We recommended an overnight stay at Staverton Park allowing guests to use their extensive golf and leisure facilities. Then on day two we provided them with a full day of real motor racing in real racing cars on a real track!

The core of this event is the opportunity to drive BriSCA F2 Stock Cars. During the event, the drivers are ‘coached’ by professional race-officials before taking part in Practice Sessions followed by Heats 1 and 2 and a Championship Final!

… and our client’s feedback …

The event went really well. The racecourse was brilliant and it was so well run and professional that everyone had a brilliant time. Staverton Park was great and everyone enjoyed the golf and spa respectively. Feedback from all participants on the two days was all very positive and everyone really enjoyed all aspects. The whole experience was that good that they are considering doing this as an annual event to reward the sales staff.

Wayne Lamb
June 2009

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