Sweet Success Conference Event Management

Following a number of successful Olympic themed conference events, our client, one of the world’s largest snack companies, asked us to organise and manage their upcoming Annual Field Sales Conference.

The Hilton Birmingham Metropole hosted the 2 day event for 350 field sales staff and the main objective was to launch their bold and bright new branding, the sales team had high expectations and the organisers were excited for the big reveal so our event dressing had to have the wow factor.

To deliver the maximum visual impact we designed a bespoke AV set with curved boards to reflect the logo, company coloured staging and amazing micro LED tiles which both changed colour and allowed their new branding with animation to flow over the whole set.

KDM event management staff were on-site throughout to manage the event and ensure the organisers could concentrate on their live business content, we even helped to accommodate some last minute content changes, just another day at the office for a KDM Event Manager!

During registration we took control of 350 field sales laptops, chargers & bags which were all updated and PAT tested during the stay – the feedback from this element was that it was the smoothest turnaround they had ever had.

Then with a very short window of time, our event management team ensured that the main room was transformed to an atmospheric purple paradise for the awards dinner where guests entered to dressed tables complete with silver candelabra’s and branded linens.

The after dinner awards ceremony saw a 350 strong audience in fancy dress applauding a Gorilla, Superman & ‘Dorothy’ picking up company awards, this is where our photo studio came into its own with guests coming back for more photo opportunities. It’s the only time you will ever see Marilyn Monroe, The Pink Ladies, Minnie Mouse & Mario together!

Finally, the following day saw the conference event wrap up with group rotations each hosted by a KDM event management team member to ensure no-one got lost! And using our interactive handsets through the conference also allowed the company to gain feedback throughout the event to ensure it successfully met all of their objectives.

The overall feedback, any events company would be proud of and we certainly: – “Very positive, well structured, well planned even with the adverse weather affecting timings, I’m not an event organiser so appreciated the support/advice/guidance provided by Caroline and her team. We’ve had lots of feedback on how well it was organised, the content was great and it was very engaging. The evening looked great and the photo studio was a favourite! Thank you for your support at all times – It was a pretty slick operation!”


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