Posts Tagged ‘Conference Management Company’

Sweet Success Conference Event Management

November 2017

Following a number of successful Olympic themed conference events, our client, one of the world’s largest snack companies, asked us to organise and manage their upcoming Annual Field Sales Conference.

The Hilton Birmingham Metropole hosted the 2-day event for 350 field sales staff and the main objective was to launch their bold and bright new branding, the sales team had high expectations and the organisers were excited for the big reveal so our event dressing had to have the wow factor.

To deliver the maximum visual impact we designed a bespoke AV set with curved boards to reflect the logo, company coloured staging and amazing micro LED tiles which both changed colour and allowed their new branding with animation to flow over the whole set.

KDM event management staff were on-site throughout to manage the event and ensure the organisers could concentrate on their live business content, we even helped to accommodate some last minute content changes, just another day at the office for a KDM Event Manager!

During registration, we took control of 350 field sales laptops, chargers & bags which were all updated and PAT tested during the stay – the feedback from this element was that it was the smoothest turnaround they had ever had.

Then with a very short window of time, our event management team ensured that the main room was transformed to an atmospheric purple paradise for the awards dinner where guests entered to dressed tables complete with silver candelabras and branded linens.

The after-dinner awards ceremony saw a 350 strong audience in fancy dress applauding a Gorilla, Superman & ‘Dorothy’ picking up company awards, this is where our photo studio came into its own with guests coming back for more photo opportunities. It’s the only time you will ever see Marilyn Monroe, The Pink Ladies, Minnie Mouse & Mario together!

Finally, the following day saw the conference event wrap up with group rotations each hosted by a KDM event management team member to ensure no-one got lost! And using our interactive handsets through the conference also allowed the company to gain feedback throughout the event to ensure it successfully met all of their objectives.

The overall feedback, any events company would be proud of and we certainly: – “Very positive, well structured, well planned even with the adverse weather affecting timings, I’m not an event organiser so appreciated the support/advice/guidance provided by Caroline and her team. We’ve had lots of feedback on how well it was organised, the content was great and it was very engaging. The evening looked great and the photo studio was a favourite! Thank you for your support at all times – It was a pretty slick operation!”


What Went Wrong? Pre-problem Solving For An Issue Free Conference Event

October 2017

One of our long standing clients in the motor insurance sector recently asked us to deliver their annual company-wide conference. As always, the event was a great success, and while we love writing about how well our conferences and team building events go, we also analyse each and every one of them to make sure we’re learning from every possible outcome, whether it happens or not.

Capturing issues early and engineering workarounds before the event is one of the ways we really add value for our clients. After all, post-conference 20-20 hindsight won’t help you have a perfect event.

So, what would have gone wrong on this particular day?

Itinerary timings – speakers know their allocated timings and yet so often enthusiasm means a presentation runs over – and strangely the average is 10 minutes! This could result in missed comfort breaks, teambuilding activities running behind, a late lunch and a restless and hungry audience. With the co-operation of the client organiser we built in extended timings for refreshments and lunch beforehand and as we always recommend leaving detailed timings off the delegate itineraries – when the inevitable happened – the time was regained without impacting the audience’s experience.

Exhibition – With this being the first year that our client had organised an exhibition as part of the itinerary, the list of internal exhibitors was extensive, the IT requirements were varied but the budget was very limited! Many of the exhibitors would bring their own laptops, tablets and projectors to hook up to our plasma screens and knowing how complicated hooking up incompatible devices with the wrong cables can be we produced an ‘IT cables’ guide which allowed the exhibitors to see the names, pictures and descriptions of the cables available to them onsite. Not one exhibitor arrived without the right adapters so were all able to display their content and of course, we had spare cables in stock just in case!

AV Autocue – as the speaker itinerary developed and more hosts became involved for each different section, it became obvious that the number of people wanting to use the autocue system would not allow time between each speaker to manually set the autocue glass height to suit them. With only a few weeks to go, we addressed this by switching to an electric glass system to allow us to reset the height remotely between presenters, avoid unsightly delays between sessions and allow each speaker to see their script – a rather critical essential!

But like any event organiser knows, there are some things that you just can’t plan for! Such was the case when after rehearsal, changes were needed to slides in EVERY presentation. Fortunately, over the years our team has learnt to be ready for anything so powered by coffee and sugar we worked into the small hours to complete the changes.

Great event planning really is one of the major keys to any successful conference or exhibition event and avoiding potential problems on the day. But when the unavoidable happens, a flexible expert event management team on the day is worth their weight in gold!

Get in touch with us if you’d like your next team building or conference event to be taken care of by an Events Company who will look for the potential issues during planning.


Winning Applause From Conference Delegates: An Event Management How To

October 2017

So you’ve booked the conference venue, all the speakers are lined up and you’ve issued invitations to attendees. Your conference is off the starting blocks and you can heave a big sigh of relief. But the next consideration could determine the make-or-break of your event’s success. The value of the event will be largely measured on the satisfaction recorded by its attendees.

One of the biggest challenges of a conference organiser is to shape the agenda in such a way as to keep the audience engaged and enthused throughout the day. Here are a few tips to ensure no yawns, no empty seats and a large round of applause at the end.

Variety is the spice of life: if you’ve ever had to sit through a full day of PowerPoint presentations, with no opportunity to actively participate, and just the most cursory Q&A component, you’ll know how dull and uninspiring the experience can be. Small wonder that attendees emerge tired and grumpy, having learned little and enjoyed less. And yet it’s easy at the drawing board stage, to suggest an agenda with rich and varied content. Of course, you’ll need presentations, but why not build in an engaging team building activity such as a treasure hunt, a workshop or even an exhibition, one or two interactive sessions along with an ice breaker should break the day up comfortably, helping conference delegates maintain concentration.

Short and sweet: 20 minutes is probably the longest period that any of us can maintain active concentration. After that, the mind wanders, thoughts turn to lunch or the brain gently slides into neutral. Speakers are understandably keen to share their insights in great detail but research shows that delegates actually appreciate shorter and more concise presentations with the opportunity to submit their own questions and comments. Whenever possible, ask speakers from the outset to bear these two points in mind when planning their content.

Ask your Events Company how best to achieve the longest period of engagement.

We’ve been in Events Management for over 20 years and audience engagement technology has evolved massively in that time. We are finding that conference delegates love to be involved in two-way dialogue instead of being passive listeners, and the latest conference apps allow questions and comments to be submitted from the floor. We’ve recently developed our own event apps, which enable members of the audience to put live questions and comment to speakers as part of interactive business sessions. The great bonus is that group conclusions can be reached on the day and feedback obtained while delegates are still experiencing the event.

Active learning: Once the key conference messages have been conveyed in the meeting room, why not reinforce them via a team building activity? We all assimilate information in different ways, so the inclusion of quizzes or challenges can help to ensure understanding in an interactive, entertaining way.

Icebreakers: Energy levels tend to slump immediately after lunch, so we recommend that our clients energize their delegates and get the oxygen flowing. A quick 10-minute ice-breaker works wonders before the start of the first-afternoon presentation. Not only will your delegates thank you, but their memory recall of that first session will be so much stronger.

Controlling the clock: In a perfect event management world, speakers would religiously stick to the timetable but it’s not unusual for sessions to either finish early or over-run. And in every event organiser’s memory, there are instances where speakers had to pull out on the day. So it’s a good idea to plan for the worst and ensure your agenda has built-in flexibility. This way you’ll be able to adjust the length of refreshment breaks to either catch up from the over-runs or fill-in some unexpected free time.

Give us a break: Research has shown that conference delegates really appreciate the opportunity to network with other attendees or catch up on their e-mails, so it’s not a good idea to pack the agenda too tightly. And if you do get a last minute speaker cancellation, what may seem like a crisis to you could turn out to be a welcome gap for them.

Bright eyed and sharp-witted: Conference venues used to provide stodgy traditional meals but in recent years there has been a revolution in menu design. But if you feel the options are lacklustre, don’t be afraid to ask for healthy alternatives, such as fresh fruit smoothies and raw vegetable canapés. That way your delegates will be saved the mid-afternoon blood-sugar crashes which are so detrimental to concentration and problem-solving.

And for overnight events, late-night alcohol binges can be a disaster for attendance levels on subsequent mornings, so the inclusion of a coffee bar as an alternative option may yield dividends. Guests really appreciate the extra choice and will be far more alert the following morning.

Our clients have found that putting themselves in the delegates’ shoes and imagining what would create an inspiring, upbeat day for them, is the best way of ensuring enthusiastic feedback at the end of the event. You want your delegates to go home happy, and so do we!

Speak to us if you need some help planning your next conference or team building away day.



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