Gamification: Trending or Distracting?

Here at KDM, we invest a great deal of time into our future by way of research and development, we’re often looking for ways to ensure we’re ahead of trends in the industry, setting trends through innovation and keeping a close eye on any relevant developments in UK business as a whole to ensure we have the best possible understanding of our clients’ needs and even restrictions.

Trends are important to every business, understanding them is key to ensuring that you keep pace with your industry and events are no exception. We’ve been delivering successful events for 25 years and over that period we’ve seen many trends come and go, surrounded in buzzwords and TLAs, some have developed and become standard practice in event management but some, it would seem, are little more than one salesman’s quick response to a difficult question that escalated rather quickly taking on a life of its own.

gamificationThe one we’ve been watching particularly in 2016 is ‘Gamification’: the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

Gamification is not new, it is part of that we’ve been doing for years and this year it seems to be becoming a gimmick serving only to help brush over the important aspects of event management and delivery that event organisers are actually looking for an open dialogue on. The elements of game playing which are part of our team building activities and corporate entertainment events are important, but nowhere near as important as the objectives for the event and measuring an events performance against them.

Engaging delegates at an event is imperative to the overall success, but if only the method is engaging and not the content or the result, reporting back to the Head of Finance and/or HR on the tangible benefits that investment has produced, could be a difficult task.

Our mission is to discover the objectives set by every event organiser who comes to us and with that information provide an event which will help to achieve the goals that led to the decision to hold the event in the first place, and we do that by getting to know our clients and their business, providing free measurement tools with every team building activity we deliver and following up with intelligent analysis on how well the event performed.

If you’re looking to organise an event with the aim of increasing sales, establishing a new set of company values, improving team communication in order to speed up day to day processes or educating staff in preparation for the launch of a new product, get in touch with us – you can be confident that the relevant methods and technology will be a part of your experience while a professional focus is maintained on the objectives you need to meet in order to ensure you’re achieving the best possible results.


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