Green Shoots of Recovery?

It seems ironic that a Government elected to cut public expenditure and hence take money out of the economy seems to have created a sudden surge in demand for corporate events. The private sector has been watching its corporate entertainment and team building wallet very closely for the last eighteen months. Having minimal exposure to the public sector purse gave KDM no cushion as the private sector retrenched, and like everybody in our sector, sales dropped alarmingly and sadly job losses resulted.

Now with cuts in public expenditure en route we would expect the private sector to feel the first cuts as central and local government outsourcing and consultancy work dries up. The result should be to stifle any upturn in demand for discretionary expenditure as the corporate belt remains firmly tightened. Whilst it is early days and a minor recovery this time last year died with the cancellation of the corporate Christmas in 2009 seems not to be the case in 2010 and there is a growing demand for corporate events and away days.

Can it be that corporate Britain sees more economic stability ahead with a Government determined to keep public spending in check and, whilst many economic uncertainties abound, feel that they are in a position to retain profitability as they chart a course through the coming year? Or alternatively have we all got used to economic crises and now accept them as the norm?


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