Will team events help with business goals?

Can you use team events to help reach your business goals? Absolutely!

We were asked an interesting question by a client last year “Have you got an event that will help my team achieve their new sales targets? We think we need to do some team building?” After delving further into the specifics of the team and their industry they were able to work with them to design a series of team events that met the motivation and training needs of the team members – enabling them to meet their sales targets in 2014.

However even when you don’t set a specific programme of events, any participative activities should have a very positive impact on your delegates and consequently your business in a number of subtle ways:

Improved team performance

When the energy of your delegates is directed towards a united purpose, your team will feel a sense of togetherness that translates fluidly back into the workplace when working together towards common business goals.

Improved individual performance

Activities enable people to experience winning and achieving in a way that their normal work might not. Learning something new and different liberates the mind – facing a challenge, meeting it and mastering it helps build confidence which can contribute to success in the workplace.

Forging stronger bonds and lines of communication across your business

Your team-building event will act as a catalyst so that your guests will connect better with one other. Few people feel comfortable with making the extra effort to chat with colleagues they don’t know, so a shared experience and something interesting to talk about facilitates better networking.

Greater business implementations back in the workplace

Adding interaction to your meeting means that participants will remember and gain more from the experience, enabling your delegates to implement more from your key messages back in the workplace.

Creation of relevant new business ideas

Team building events create excellent forums to promote lively discussion and debate around your key messages, often resulting in innovative new business outputs.

Higher ROO

Simply getting people together is expensive, so making the most of the time you have with your delegates greatly improves your overall return on objectives. By investing in a team activity that aligns with your business messages, the likelihood of your guests retaining and implementing new knowledge and communicating with colleagues increases dramatically.

Forms cohesiveness and a can-do culture

People often enjoy events which include new non-work activities, especially when bosses and superiors take part in the same teams as their junior staff, which also helps cohesiveness.

Develops mutual respect

Everyone is different. Taking part in new challenges and activities outside of the work situation illustrates people’s different strengths and working style preferences. Mutual respect develops when people see skills and attributes in others that they didn’t know existed.

The solutions you might need will depend on the specifics of your team dynamics and business goals. And as with any business activity, clear measureable objectives should be set beforehand so that success can be measured. But team events are an essential part of motivating, rewarding and training staff – it’s definitely money well invested when you have clear set goals in view!


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