KDM’s Industry Predictions for 2012

As event professionals we are constantly asked for our opinion on what 2012 will have in store for the event industry. So, we’ve asked Nicky Wrighte, Commercial Director at KDM, and here are her top four predictions for 2012.

1) Events will move out of London in the run up to and immediately after the Olympics due to reduced availability, increased venue costs and traffic congestion.

2) Events for staff motivation and reward will be key in 2012 – in part using the budget which hitherto was spent on Christmas parties and Olympic themes will prove to be very popular for internal events.

3) Free Wi-Fi will become a standard offering from venues. There’s a clear call from consumers that this has to happen to allow for the advent of increasing technology based elements in events.

4) In planning their forthcoming hospitality packages, companies might needlessly spend massive amounts of time ensuring that they are adhering to the Bribery Act coming into force in April. This act is designed to prohibit high level ‘improper inducements’ e.g. all expenses paid trips for entire family to the Maldives rather than a ‘thank you/networking’ day out at Ascot!

Please contact us to discuss any aspect of the event industry and we’ll be happy to chat!


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