Wychwood Park – KDM’s Venue of the Month

The Big Interview – Wychwood Park  

This February it is all about our Venue of the Month, Wychwood Park. This week we interviewed their Sales Manager, Lorna Thompson to answer those burning questions.

Hotel entrance with venue of the month announcement sticker

Set in the beautiful Cheshire countryside and surrounded by landscaped gardens, Wychwood Park is a stylish and modern conference venue and hotel. Located close to the town of Crewe, with easy access to Junction 16 of the M6, and Crewe train station. The hotel has direct rail links to Manchester, Birmingham and London, so is ideally placed for all types of events and leisure breaks.

Can you start by telling us a little about yourself, your background and career highlights

I started in the Hospitality Industry 19 years ago. I loved the industry instantly and could see this was where I wanted my career path to be. Originally I started in front of house, working in the Bars and Restaurant and then took the leap and moved into Sales. Starting as a Diary Co-ordinator and working my way up to Sales Office Manager.

What next I asked myself?! So I took another leap moving into proactive sales and fell in love with the job! Starting off as a Sales Executive and working up the ladder again – all the time gaining more and more experience and training to lead me to where I am now.

 

As the Sales Manager at the Wychwood Park Hotel, what are your key challenges and objectives

I think a huge challenge for us here has been the transition that the hotel has gone through and possibly very confusing time for customers. That being said we are now embarking on such an exciting chapter here at the hotel. We are owned by Mokan Hotels who have fully supported the huge investment and refurbishment we have recently undergone this has enabled us to step into 2020 with a fantastic new product for our customers to experience, Additionally we are managed by Legacy Hotels & Resorts again who are instrumental in supporting and managing the transition the hotel has undergone.

The objective now is to raise awareness and ensure our customers know we are so much more than just a Hotel / Conference Centre – we have our PGA Standard Golf Course and Claret Jug Brasserie, Fantastic Function Rooms, Training Rooms, Bar, Restaurant and 113 Bedrooms – including the completion of 2 brand new Suites.

Mirrored bar area with tall blue stoolsBright and colourful dining area with pendant lighting Beautiful live edge wooden table surrounded by chairs in a meeting room at Wychwood

What do you enjoy most about your role at the Wychwood Park Hotel

In my role as Sales Manager, I get to work with a vast amount of clients. I build relationships and support with their specific requirements. I like to think as their Account Manager I develop that relationship from being a supplier to becoming an advisor for them. Should they have any external requirements for meetings, training and events I am the first person they think of to talk too.
Every day is different – I could be speaking with a client about a series of training events for their company and the next discussing Company Celebration and Kick-Off Events.

 

What is your favourite feature of the venue

Having had the £3.2 Million Refurbishment every part of the venue is now fantastic. However for me personally, I think the main feature I love is our Atrium. The area has been transformed. We now have a luxurious, warm welcoming open lounge that has a huge WOW factor for guests arrival. Whether you are checking in, arriving for a Conference / Event or relaxing and enjoying refreshments this central area now feels like the heart of the hotel.

 

When it comes to helping corporate clients bring their events to life, where do you begin

The key for me is finding out the things that make the difference – what is important to the client?  What’s going to make the difference for them and ultimately make their life easier running this event? How can we take this pressure off and exceed their expectations?

 

What would you consider makes a great hotel?

My colleagues – we pride ourselves in investing in the team. We drive them to develop great relationships with customers and understand their needs. We spend a lot of time understanding what makes our customers tick. What are those little things that make their event run easier and what is going to make the difference for the customer.

 

What can we expect to see from Wychwood Hotel in the next 12 months

Who knows?! With our brand new product, both our owners and management company have big plans…  All I would say is watch this space. This is an exciting time here with a New Decade and New Hotel, the sky’s the limit.

 

Finally, in just one sentence can you describe Wychwood Park and why it’s a venue not to be missed

New Decade New Hotel! With a £3.2 Million Refurbishment, the hotel is completely different that you just have to experience it. With flexible training space, fabulous new bar and restaurant we have combined both modern, slick and practical event space with luxury and sophistication. A WOW factor for any training, conference or event you may have.

 

Female with short dark blonde hair smiles.

Lorna Thompson – Sales Manager 

Want to know more about Wychwood Park? Speak to our venue finding team to find out more


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