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A routine review of our event files for 2015 has revealed a marked rise in the number of employee engagement events as the year has progressed. We’ve received a record number of requests from corporate event planners looking to organise team bonding events and family fun days.
The emerging picture shows a renewed emphasis on company values. We’re seeing a direct correlation between this more inclusive corporate event format, and a desire amongst companies to retain top talent.
Whatever their industry sector, companies are reacting to a highly competitive marketplace in recruitment terms, by heavily investing in their workforces. Many of our clients are asking for energising and stimulating events that reward loyalty and hard work – and in some cases also focus on the importance of family support.
Take, for example, a booking we have recently taken from a major food brand – for an event that will involve employees’ children participating in the creation of a themed mosaic, which will ultimately be displayed in the company’s offices.
There’s also a noticeable trend for our clients to hold such events at their company’s office site. This reflects the 21st Century work model that blurs the boundaries between office and home. Extending one step beyond the traditional team-bonding initiatives, these events create the opportunity for family friendships to be forged.
Among the high-energy themes that are perennially popular for corporate family events are School Sports Day, inflatable tournaments, It’s a Knockout and Country Sports. And for 2016 we’re looking forward to staging several Olympian Challenges. We are also seeing a lot of interest in with circus skills-themed activities and craft workshops.
Here at KDM, the increased demand for employee engagement events has been reflected in a need to strengthen and support our own teams – resulting in a recruitment drive of our own. We’re delighted to welcome Account Executive Kate Janev, joining our Agents and Venues sales team and Mehreen Shabbir, Sales Administrator. Also recently joined to bolster our event crew is Event Manager Ewan Miller. And we’re still looking for further great staff to join what is rapidly turning into one big happy family!